Founder of OCTO Product Development, Justin Sirotin, discusses the value and importance of MVP (minimum viable product) exploration and definition, how to ensure feasibility/desirability & viability, and the processes to define these.
Justin Sirotin is an entrepreneur, design strategist, and expert in product development and innovation. He has spent his 25+ year career developing successful products, services, brand experiences and businesses for multinational brands and start-ups alike. He is the founder of three successful companies delivering high-end consumer goods and a product strategy, research, design, development, and engineering services firm. He is currently taking on his most ambitious plan to date, a fourth company developing a complex IoT software platform that will change the way data is collected and distributed. This wide range of experiences gives Justin a unique perspective on driving innovation, regardless of company size or industry vertical. Justin has developed a unique point of view on the complete process for creating products through his work with clients including Bose, Google, Hexagon, Schneider Electric, Leica Geosystems, Johnson and Johnson, Titleist, and CVS. This background led him to start OCTO Product Development, a product development firm that delivers highly individualized software and product design and engineering services to companies of all sizes.
Before launching OCTO Product Development, Mars Made, and Route Werks, Justin worked as the General Manager for Item New Product Development (now Ximedica), a medical technologies product development firm headquartered in Providence, RI. In addition, Justin has been an adjunct faculty member at RISD since 2008 in the Industrial Design Department.